Do you know what webinar is? Well then, it is with great pleasure that I inform you that your problems are over! Stick with this article until the end and find out how to use this super powerful lead generation strategy. Come with me!
If you’re in the world of digital entrepreneurship, you’ve probably noticed that many companies and entrepreneurs do webinars frequently and, mostly, use this tactic for launches. Why is running a webinar so effective?
First of all, let me tell you what webinar means.
What is a webinar?
Webinar is the abbreviation for “web-based seminar” which, in free translation, means seminar conducted over the internet. These seminars can have an educational or business character, depending on the brand’s positioning. In terms of format, it can be live or recorded.
This strategy is an excellent source of lead generation, as it is estimated that 80% of Internet users prefer video content over written content. In other words, if direct sales marketing reigned back in the 50s, when copywriters wrote huge sales letters, today the scenario is a little different.
Large entrepreneurs such as Erico Rocha and Conrado Adolpho already use lives and webinars in their launch strategies, the same happens with companies consolidated in the market, such as Resultados Digitais.
If you are thinking about succeeding in your digital business, adopting the webinar strategy is the way to go! Over the years, the trend is that the conversion of this content format is even greater. So don’t waste time…
Now that you know what a webinar is, what do you need to create one?
How to Create a Webinar
If you want to create a webinar and use it to launch a product in order to boost your sales, you should consider the following factors:
1 – Theme and Persona
You need to choose a theme, and obviously, that theme must match the persona of your business. If your audience is made up of young students, for example, maybe doing a webinar on “How to declare the IR” doesn’t make so much sense. That’s why it’s important that you have the persona of your business very clear in your head and then come up with a theme.
2 – Day and Time
Still talking about your persona, after defining the theme of the webinar, you need to establish the day and time the video will be recorded. Using the example of young students again, considering they are at school in the morning, this would be a bad time to record a webinar.
According to Gustavo Boyde, Head of Marketing at GoToWebinar, Monday and Friday are the worst days for webinar broadcasts. Meanwhile, the best ones are linked to the occupation of the target audience, company employees, for example, prefer to watch webinars when they are broadcast during business hours, as long as the subject adds value to their profession.
3 – Script
Quoting again Gustavo Boyde, he says that the webinars with the highest conversion rate are those with an average duration of 60 minutes. This means that, according to your topic, you should control your speech so that it doesn’t exceed 1 hour in length.
So take the time to write your webinar script, establish whether it will be recorded or live. If it’s live, how many questions can you answer, how much time leads have to ask, think about whether or not there will be a slideshow? Anyway, all this must be thought out in advance to avoid surprises on the day of recording.
4 – Distribution
Now comes one of the main steps in your planning: distribution. Keeping in mind what a webinar is and how useful it is for a marketing strategy, you need to think about the best ways to distribute this content.
Here, at this stage, you need to know your audience and know the best ways to dialogue with them. Whether through social networking, email marketing, posts in blog or SMS, as many people need to know the existence of this webinar.
5 – Transmission Platform
In order to broadcast a quality webinar, it is necessary to choose a platform capable of doing this service. The good news is that there are several platforms that do this for free, like Hangouts or YouTube itself.
It is also possible to broadcast webinars through SparkFunnels, a tool created by Hero Spark that can create landing pages, emails, automate streams and broadcast webinars in just one place. On top of that, the tool has a free plan.
6 – Equipment
It is essential that you make sure, in advance, that you have all the necessary equipment to broadcast a webinar.
Also, on the day of the broadcast, it is important that you have someone to help you. Other key factors on the broadcast day are quality lighting, microphone and internet, as it wouldn’t be cool if your webinar kept dropping during the broadcast.
So, are you ready?
You started reading this text without knowing what a webinar is and now, I’ll bet, you have full conditions to create your successful webinar! When you finish your broadcast, don’t forget to send the content to people who couldn’t watch it live.
