Seed Release: how and when to do it

Seed Release

Infoproducers are bombarded by various types of releases. So, it is common that the question arises about what the difference is and when to do each one. However, the best thing is to launch the seed first, as it works as a test for others.

There are several benefits to doing so: it offers less risk, requires less investment, is a source of lead generation, and allows you to optimize your strategy during the process. Want to know how and when to launch seed? We’ve brought you a foolproof step by step.

What is it and when to launch seed?

The seed launch is recommended for those who do not have a finished product yet. As the name says, it is as if the product was being sown. So it can be done at any time, even before you have something ready.

Thus, the infoproducer will be able to understand what the audience’s perception is and if it will be profitable. It is similar to what happens at events, where tickets are sold in advance to the public.

After getting to know the audience, identifying their pain and gaining their engagement, you will effectively invest in the product. As it is a strategy that aims to “feel” the public, it is recommended that it be done before other models, which can be optimized from the seed.

How to launch seed?

Prepare the audience

Content Marketing is a great strategy to connect with a qualified audience. Therefore, even before starting its launch, make provocations through content related to the product that will be launched.

Thus, the audience that is interested in the subject will engage with your profile. At this stage, invest in issues that deal with your persona’s pain, even if she has no idea of ​​that pain. Its mission is precisely to instigate the public so that they become aware that they have a problem.

Validate the idea

After building an audience, conduct a question about that problem, in order to understand if your potential client really has that pain. You will ask the question, but you will not say it was your idea.

It is interesting to say that he noticed this need and that he wanted people’s opinions about making some material that would solve this difficulty. The answers can be placed, for example, on a landing page, Google Forms or on your own social network, as a question box or poll on Instagram.

Thus, it will be possible to validate your idea, establish a relationship with the people who responded and get contacts to do remarketing when the launch actually takes place.

Tell the story

At this stage, the idea is more mature. So, start creating the storytelling behind your product. Show that you will make this release to help the audience, say that it was requested by people and that you will do it in gratitude for everything you have already achieved.

This is a way of notifying the audience that there will be news and making them even more attentive to your content. Therefore, intensify the actions and merge between videos, lives, email marketing and all the other resources you have available.

Develop the product

Of course, you already have some ideas of what you’re going to release, based on your audience’s interest. First, define what the product will be, which can be e-book, mentoring, online courses, among others.

So start developing it, which needs dedication and attention to detail. Take care of quality, as this sale is your gateway to other more profitable products.

Then see what resources, costs, means of payment, and disclosure process will be needed. It may seem difficult at first, but the end result will be very satisfying.


At this stage, your lead is already interested in consuming even more of what you have to offer. So, it’s time to release details about the release. If the previous steps were done correctly, the tendency is that you won’t have too many problems here.

Disclosure should be done through a live webinar, featuring a sales letter. As much as they are interested in the product, people want to feel that they are getting some unique advantage.

The offer can be a discount + bonus receipt. Try to be attractive and show that this is a unique opportunity, but be careful with the offer so that it doesn’t seem like you’re devaluing your own work.

The sales deadline should be 3 to 7 days, with the aim of creating a sense of urgency and scarcity in people. It is common for peak sales to occur on the first and last day of an open cart, so have a platform prepared for that.

Review the feedbacks

Regardless of whether you managed to sell to only 1 or 1,000 people, survey customer opinions. If possible, also try to collect feedback from leads that didn’t complete the purchase.

Remember that if the launch fails, people won’t know, as they don’t have access to your sales data. So don’t be ashamed or give up. The purpose of the seed launch is exactly to understand what can be improved so that the next ones are more profitable and structured.

Extra Tip — Count on good partners

During the seed launch process, it is common that many doubts arise, considering that it will be your first experience. So, study before starting, but don’t get carried away by insecurity.


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