Having an Instagram to promote products and services has become a common activity. However, it’s no use just having the account, you need to know how to increase Instagram engagement so that the results are satisfactory.
If the entrepreneur thinks strategically, he will be able to reap many fruits from this network. It is essential to communicate and create relationships, especially for those who work with infoproducts and who have their audience present on this social network.
That’s why we’ve separated some tips to improve engagement on Instagram. Good reading!
Importance of Instagram Engagement
Users who use their Instagram profiles professionally tend to worry about increasing their number of followers. However, this metric is not so relevant when we talk about converting viewers to customers.
The factor that really matters and that must be worked on is engagement, that is, the audience’s interaction with your content. That’s because Instagram understands that the content on your profile is relevant to the follower engaged with your profile and will show your content to them. Engagement happens, for example, when the individual:
- like, comment, share, and save feed posts;
- answers the question boxes and polls in the story;
- share your stories with friends;
- sends direct;
- visit your profile;
- Spends a lot of time on publishing it.
Thus, if your content is directed to the persona of your product/service and solves her doubts and problems, you will be the authority that she has as a reference on the theme, though all the free content that your Instagram provided. So, there is a great possibility that the engaged user will become your customer.
In addition, posts with the purpose of publicizing your releases or products will reach a considerable number of potential customers, considering that they already interact with your posts.
Tips to increase engagement on Instagram
Have a niche
It is useless to have many followers, but they are not interested in consuming your services or products. Therefore, it is important to define your market niche, which consists of selecting, within a segment, who your audience really is. To define, it’s important to think about your potential customer and answer points like:
- age group;
- social class;
- causes it embraces—for example, sustainability and women’s freedom;
- problems you want to solve;
- Main interests.
Having a generalist brand is harmful for the entrepreneur, as it will reach different people, but you will not be able to be precise about the problems of any of them. So, be an expert in a niche and solve — effectively — specific problems.
Explore the functions
Although Instagram is known for traditional photo feed posts, it has several functions that should be explored by entrepreneurs looking to increase engagement. This is the case with Stories. They allow you to humanize your profile and get closer to the follower, which is a valuable strategy on the web. After all, people like to feel close to those they follow.
Furthermore, they have a far greater reach than the feed. So use everything you can about this resource and be there through it—if possible, daily. Show behind the scenes, your daily life and your workplace. If convenient, create a relevant Story for someone you reference and tag it. Thus, she will want to share on her own profile, which will increase her audience.
To get closer to people, make some Stories talking about a certain topic to instigate the audience and, after that, open a box of questions or conduct polls. That way, you’ll resolve real questions and your audience will feel valued, having the question answered.
The Reels function consists of recording content in the form of short videos, in which you can add music, text and effects. Afterwards, the creator can share with their entire network.
Because it’s a more dynamic video, people tend to engage a lot. In addition, it is common for Reels content to have a greater reach and your account has a high possibility of being found by new people.
Using hashtags in your feed posts makes the content found by people who don’t even know your work, but who are interested in the topic. To get a positive result, you need to select the appropriate hashtags.
So use the ones that are relevant to your audience, otherwise, the attracted followers may not be related to your niche. See also those that are not very popular, so that your post will be found by those who search for the hashtag. Some tools that help you choose are:
- hashtastic ;
Have constancy, quality and authenticity
Your followers are always looking for new quality content. If you are not present and dedicated to the profile, there will always be competitors who will come out ahead. So, it is essential to have advance planning, which can be done using an editorial calendar. It allows your content marketing to be more strategic.
Don’t forget that you are in the profile to solve other people’s problems. Therefore, invest in posts that clear doubts, that have reliable data and that your audience can identify with.
However, remember that Instagram is an entertainment network, so also add some less dense content to your editorial calendar. Also, try not to do “more of the same”. Think about themes like:
- pains that other people have not resolved;
- subjects they don’t talk about;
- Situations you’ve already experienced — and that’s probably your audience too.
The possibility of people engaging with this type of content is much greater than with photos of your product or with subjects that many profiles are already addressing.
At first, by adopting these strategies, it is possible that your number of followers will decrease. Don’t worry though, if you’ve figured out how to increase engagement on Instagram, you’ll know it’s part of the process of changing your profile.