77 Headline Templates to make all your emails read by your leads


We are increasingly seeing, in the digital universe, people and companies fighting and competing every day for the attention of their stakeholders. If we take into account the fact that practically every Brazilian has an email address, this competition is even greater.

This scenario is increasingly clear, especially when we think about the sale of digital products, such as online courses, eBooks, among others. More and more people are joining the wonderful world of digital business.

But this move comes at a price. You need to work harder and harder to gain authority in your market and make your audience perceive you as a better option than your competitors.

But how do you manage to attract people’s attention in a scenario extremely saturated with information from all sides? How to make your email be read and the competitor’s not?

How to make your audience more interested in your product knowing that their attention is divided with thousands of other possible offers and distractions that may exist?

The answer to these questions is what we are going to deal with in this material. Throughout this content you will have access to more than 70 headline models, however, they are not just any models, they are models tested and validated by the digital market.

So grab a paper, pen, find a comfortable place to sit and let’s go together!

Good reading!

The importance of a good headline

You’ve probably heard that expression “first impression is the last one”, haven’t you? In digital marketing, what reflects the first impression of your content is its headline.

It doesn’t matter if you produce online courses, eBooks, work as an affiliate or do dropship, your audience will always have contact with your content through a headline. Obviously, this headline needs to be good enough to draw people to your offer.

Headlines are nothing more, nothing less than headlines or headlines. In digital marketing, text titles are called headlines. The more attractive the headline, the more likely a person will consume that content.

According to a survey by Convince & Convert, 35% of recipients open an email taking into account only its title. And, according to the same survey, 69% of recipients mark an email as spam taking into account only the headline.

Still talking about numbers, the company Outbound Engine gathered the following data: the two factors that most influence email open rates are the sender’s address (64%) and the title (47%).

Only with this data is it possible to see how writing good headlines for email marketing is fundamental. A poorly written headline can result in your email not being opened and, consequently, in a drop in your sales.

Many copywriters say that the right thing is “to spend 80% of the production of a copy thinking about the headline and the other 20% thinking about everything else”. And the purpose of this content is to do all the headline work for you. That way you can focus all your energies on other stages of your business.

Just think about how many emails you receive per day. Probably many. They are work emails, friends, promotions, newsletters and many other things. You might even open them all, but you hardly ever read them all. This is the reality of everyone who has an email account. And they are not few, as the number of emails in 2020 is estimated to reach 3 billion.

So, if you want to beat the competition and stand out in your leads inbox, you need to know which headlines work best for email marketing.

Email marketing is not dead

Some say that email marketing is dead. Many believe that after social media, people no longer consume content or close sales via email. However, this is a complete mistake. Here are some numbers to prove it:

  • 99% of consumers check their inbox daily ( DMA Insights );
  • 72% of people prefer to receive promotional content via email than via social media ( Marketing Sherpa );
  • 44% of email recipients make at least one purchase per year based on a promotional email (Convince & Convert);
  • Email is nearly 40x better at acquiring customers than Facebook and Twitter (McKinsey & Company).

After these data, do you still believe that email marketing has died?

According to a survey by Custora, during Black Friday, email was the largest marketing channel in the United States, generating 25.1% of all transactions. Behind email comes organic searches with 21.1% of transactions and 16.3% paid search. Meanwhile, social networks (Facebook, Twitter, Instagram and Pinterest) contributed only 1.7% of sales.

Therefore, email marketing strategies must be constant in your company. In fact, if you haven’t done them yet, you’re missing out on a great opportunity. In addition to sales, you can use email to bond with your audience, announce new products/services and produce relevant content.

77 Headline Templates for Email Marketing

Now that you know the importance of a good headline and are sure that email marketing hasn’t died, it’s time for the main topic of this material!

Below you will see 77 Email Marketing Headline Templates, just copy and paste into your campaigns. The parts that are highlighted, obviously, must be exchanged from business to business. But the effect is the same.

To facilitate your search for headlines that fit your business, they will be separated into 10 triggers, which are: Proven Fact, Authority, Facilities, Desire, Numbers, Discovery, Social Proof, Scarcity, Fear and Secret.

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